I’ll admit it. I love to online shop. It’s the ultimate form of window shopping. I can type in a URL, cruise my way through the pages, and maybe even buy something. But most of the time, I’ll add a few items to my cart, eyeball the total adding up, panic and jump ship. And I’m not the only one. According to a report by the Baymard Institute, “Shopping cart abandonment is increasing, and it will continue to do so as more consumers shift to online and mobile shopping. In 2013, as many as 74% of online shopping carts were abandoned by shoppers, according to data shared with BI Intelligence by e-commerce data company, Barilliance. That abandonment rate is up from 72% in 2012, and 69% in 2011.”
Lately, however, I’ve noticed that a few of my guilty pleasure online shops have been reaching back out to me after I’ve abandoned my full cart. While recently doing some shopping on Old Navy, I added a few items to my cart, got distracted, and turned my computer off. A few hours later, I received the following email.
The follow-up email after identifying an abandoned shopping cart has become more prevalent in recent years, in addition to other strategic methods. The following infographic from Monetate spreads some of this same gospel.
Remarketing is another critical component to reducing shopping cart abandonment. According to AdWords, “Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.” It looks a little something like this:
With these tips in mind, your ecommerce site won’t need any kind of therapy for its abandonment issues!